Complete comparison for industrial and manufacturing e-commerce. We run a 2,800+ SKU store. Here's what we've learned about choosing the right platform.
| Feature | Custom | Shopify | WooCommerce |
|---|---|---|---|
| Complex Variant Logic | Excellent | Limited | Moderate |
| 10,000+ SKU Support | Yes | Struggles | Possible but slow |
| B2B Pricing | Full support | Requires apps | Requires plugins |
| Engineering Calculators | Seamless integration | Limited | Possible with plugins |
| ERP Integration | Full flexibility | Limited | Moderate |
| Initial Cost | Higher | Lower | Low (hosting only) |
| Ongoing Costs | Hosting only | Monthly fees + apps | Hosting + maintenance |
| Development Time | 8-16 weeks | 2-4 weeks | 4-8 weeks |
Shopify and WooCommerce struggle with complex variant logic. We manage 2,800+ SKUs with 15+ variant types in our custom store. Custom platforms handle this complexity efficiently.
Industrial B2B needs custom pricing logic, customer portals, and quote workflows. Custom platforms give you full control over these features.
We've built calculators for our store. Custom platforms allow seamless integration of engineering tools that increase conversions.
If you have a small catalog with simple products, Shopify might be sufficient. Fast setup, good support, lower initial cost.
If you have a WordPress site and want to add commerce, WooCommerce makes sense. But expect performance issues at scale.
Custom platforms offer full flexibility for ERP integration. We integrate manufacturing ERPs daily at Fabitin.
We run a 2,800+ SKU CNC tool store on a custom platform. We chose custom because:
We've also helped clients migrate from Shopify to custom platforms when they outgrew Shopify's limitations. We understand all three approaches and can help you choose the right one.
Learn more about e-commerce platforms and development