CASE STUDY
CNC Tool Store Platform
A detailed look at our 2,800+ SKU CNC tool store. Complex variant logic, real-time inventory sync, B2B pricing, and engineering calculators. This is our own store—we use it daily.
Project Overview
We built and operate a specialized e-commerce platform for high-precision CNC machining tools. This isn't a client project—it's our own business. We use it daily to sell tools to machinists and machine shops.
The platform handles 2,847 SKUs with complex variant logic (diameter × length × coating × material), real-time inventory synchronization, B2B pricing workflows, and integrated engineering calculators.
Key Metrics
SKUs Managed
2,847
Variant Types
15+
Uptime
99.9%
Inventory Sync
Real-time
The Challenge
01
Complex Variant Logic
CNC tools have multiple variant dimensions: diameter, length, coating type, material grade. A single tool can have hundreds of combinations. Standard e-commerce platforms struggle with this complexity.
02
Real-Time Inventory Sync
Inventory must sync across multiple systems in real-time. Manual sync leads to overselling, stockouts, and customer frustration. We needed automated, reliable sync.
03
B2B Pricing Workflows
Industrial sales require customer-specific pricing, quote management, and volume discounts. Standard platforms don't handle these B2B workflows well.
04
Technical Content & Tools
Machinists need technical specifications and engineering calculators (True Position, Speeds & Feeds) to make purchasing decisions. These need to be seamlessly integrated.
Our Solution
Custom Variant System
Built a flexible variant system that handles multiple dimensions. Products can have diameter, length, coating, material, and more—all combinable.
Real-Time Sync Architecture
Built real-time inventory synchronization between our systems. No manual sync, no delays, no errors. Inventory updates instantly across all channels.
B2B Pricing Engine
Custom pricing engine that handles customer-specific pricing, quote management, and volume discounts. Built for industrial B2B workflows.
Integrated Calculators
Built engineering calculators (True Position, Speeds & Feeds, Rectangle to Round) directly into product pages. Seamless integration, no external tools needed.
Results & Impact
2,847
SKUs Managed
99.9%
Uptime
Real-time
Inventory Sync
40%
Conversion Increase
The platform handles our entire catalog efficiently. We can add new products, manage variants, and sync inventory without manual work. The engineering calculators help customers make better decisions, increasing conversions by 40%.
Key Results:
- 40% increase in conversion rate after calculator integration
- 3x increase in average time on site
- Zero inventory sync errors (real-time sync eliminates manual errors)
- 99.9% uptime (production-grade reliability)
- Reduced order processing time by 60% (automated workflows)
This is our own store. We use it daily. We know what works because we rely on it for our revenue. When we build similar platforms for clients, we're applying solutions we've already proven work in production.
Technology Stack
Frontend
• Next.js (App Router)
• TypeScript (Strict Mode)
• React
• Tailwind CSS
Backend & Infrastructure
• Node.js
• PostgreSQL
• Real-time sync architecture
• CI/CD pipelines
We use the same technology stack for client projects. We don't experiment—we use proven tools that work in production.
View full technology stackLessons Learned
Complex Variants Require Custom Solutions
Off-the-shelf platforms struggle with complex variant logic. Custom solutions handle this efficiently, even at scale.
Real-Time Sync Is Critical
Manual inventory sync doesn't work for industrial operations. Real-time sync prevents overselling and stockouts.
B2B Workflows Need Custom Features
Standard e-commerce platforms don't handle B2B pricing and quote workflows well. Custom features are essential.
Engineering Tools Increase Conversions
Integrated calculators help customers make decisions. When customers use your tools, they trust your expertise.
Related Services
Services we used to build this platform
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Inventory system integration
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