CASE STUDY
Engineering Calculators:
Real Results from Our Store
How we built engineering calculators for our CNC tool store and saw 40% conversion increases. True Position, Speeds & Feeds, and Rectangle to Round calculators. Real results from our own operations.
Project Overview
We operate a CNC tool store that sells to machinists and machine shops. We noticed that customers often needed engineering calculators to make purchasing decisions. They needed to calculate true position tolerance, speeds & feeds, or dimensions before buying tools.
So we built these calculators and integrated them into our own store. The result? Increased engagement, longer time on site, and higher conversion rates. When customers use your tools, they trust your expertise.
Results
Conversion Increase
40%
Time on Site
3x
Calculators Built
3+
Store
Our Own
The Challenge
01
Customers Needed Tools to Make Decisions
Machinists often need to calculate tolerances, speeds, feeds, or dimensions before purchasing tools. Without these tools, they'd leave to use external calculators or skip the purchase.
02
External Calculators Break the Flow
When customers leave your site to use external calculators, they often don't come back. You lose the sale and the customer relationship.
03
Trust and Expertise
Customers need to trust your expertise. Providing engineering tools shows you understand their needs and builds credibility.
04
Conversion Optimization
We needed to increase conversions. Calculators keep customers on site longer and help them make better purchasing decisions.
Our Solution
True Position Calculator
Calculate true position tolerance for precision machining. Essential for machinists working with GD&T specifications. Integrated directly into product pages.
Speeds & Feeds Calculator
Calculate optimal cutting speeds and feed rates for CNC operations. Helps machinists optimize tool performance and material removal.
Rectangle to Round Calculator
Calculate dimensions for transitioning from rectangular to round shapes. Used in fabrication, sheet metal work, and machining.
Seamless Integration
All calculators integrated directly into product pages. No external tools needed. Customers stay on site and make better decisions.
Results & Impact
40%
Conversion Increase
3x
Time on Site
Built
For Our Store
After integrating engineering calculators into our store, we saw significant improvements:
- 40% conversion increase - Customers who use calculators are more likely to purchase
- 3x time on site - Calculators keep customers engaged longer
- Increased trust - Providing tools shows expertise and builds credibility
- Better decisions - Customers make more informed purchases
We've seen these results in our own store. When we build calculators for clients, we're applying solutions we've already proven work in production.
Key Learnings
Calculators Build Trust
When customers use your engineering tools, they trust your expertise. This trust translates to higher conversion rates.
Keep Customers on Site
Integrated calculators keep customers on your site. They don't leave to use external tools, which means they're more likely to purchase.
Help Customers Make Better Decisions
Calculators help customers make informed purchasing decisions. When they understand the technical requirements, they buy the right products.
Real-World Testing Is Essential
We tested calculators on our own store first. We know what works because we rely on it for our revenue. This means we can build calculators that actually increase conversions.
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